How to create a great blog post title (1)

I’ll let you in on a little secret. The most important part of your blog post is your title. How well you write, how well-researched your content is, or how pretty your images are means nothing if you can’t get readers to click through and start reading your post. And the single most important thing when it comes to getting readers’ attention is your blog post title.
It’s also the most important on-page factor when it comes to SEO. So if you’re hoping for lots of free traffic from Google and all your favorite social media sites, you need to get good at crafting great blog post titles.

Start With Your Keyword

The key with great blog post titles is to strive for a balance between a title the search engines will like and one that your readers will find interesting and engaging enough to make them want to click on it. To get that balance just right, I like to start with a keyword or key phrase that I want to rank for in the search engines. Backup, I actually like to start by JUST WRITING THE POST!!! Then focus on the keyword the could be used.  I do this way so I don’t pressure myself into brain-freeze or writer’s block.

Go ahead and open up your favorite keyword research tool – like the Google Keyword Planner! Play around with it until you come up with the keyword or key phrase you want to rank for. You can also create your own custom search engine for YOUR BLOG, so you’ll KNOW what you’re being found. I love Crystal and Kelli’s DOMINATE The Search Engines Using Webmaster Tools Course {this is an affiliate link but I don’t recommend anything I don’t love and trust}.

For the sake of illustration let’s say our keyword example is “best blog hosts” and the post will be a review of five of the best hosting companies for WordPress blogs. “best blog hosts” is the keyword we want to rank for in this example.

Make It Interesting

Now that we have the keyword, it’s time to make it interesting for our readers. There are plenty of different ways to turn our example keyword into an interesting blog post title.
Here are a few ideas:

  • The Three Best Blog Hosts Reviewed – Read This Before You Sign Up
  • Looking For a New Home for Your Blog? The Best Blog Hosts Reviewed
  • My Top 5 Best Blog Hosts Revealed – Here’s Who I Recommend
  • Wondering Who The Best Blog Hosts Are?
  • Is Your Host One The Best of The Best Blog Hosts List?

Do you see how this works? Start with the keyword and then try to think about why your readers would be looking for this information. Focus on what’s in it for them by sharing content that will help them out.

Stay Genuine and Stick With YOUR Style

Last but not least, stay authentic and stick with your own style, not your blogging mentor’s style. This is particularly important if you’re an established blogger. Don’t just copy and paste the blog post titles above lol
They may not reflect the style and tone of voice of your blog posts. Meaning, they may not be you. It’s a constant struggle to balance between what you know you need to do for google, and what you have to do to keep things interesting for your readers while saying in your own voice.

How to create a great blog post title

You may find it helpful to write a few different blog post titles down and then chose the one that resonates most with you (and hopefully with your readers). I’ll even use a different title on different images for the same post. If you’ve been here long I’m sure you’ve noticed 😉