Welcome to Day 15 of the 30-Day Blogging Challenge today we are talking about creating product review blog posts.
Product reviews among bloggers and blog readers have gotten a bit of bad rep over the past few years, as many companies send products to bloggers for free along with a set of talking points or benefits to mention that have been crafted by their PR team and Advertising Agency. Let’s just say the end result wasn’t always an honest review of the product. Personally I haven’t done many on my own blogs, not because I haven’t wanted to. I just don’t have the patience with running my other business.
That said, I think there’s still a place and a need for good product reviews and they can make great content for your blog but you’ve got to do it right. Readers can spot a phony review from a mile away and it will hurt your credibility. An honest review of a product you’ve actually used on the other hand can be very helpful. Like super helpful.
Product Reviews Make Great Content If…
Only review products you’re actually using and are finding helpful or worth the money. Don’t review something just to make a quick buck on a sponsored post or affiliate commission. Keep the big picture in mind. You want to be a source of value to your readers. My good friend Becky wrote this post about what to do if you don’t like the product you’ve been asked to review, love her tips.
Additionally I recommend you only review products you’ve bought yourself. Mention that in the review. It adds a lot of credibility to your product review but it’s also a good filter for what to review. If you wouldn’t buy it, why would you expect your readers to fork over their hard earned money?
Use the product and put it through its paces. How is it working? How is it holding up? What do you love about it, what do you hate about. Who would you recommend it for and is it something you’ll continue to use. Be honest about how long you’ve had the product and what made you purchase it in the first place. That’s all valuable information that your readers are looking for. Use your own pictures and possibly even unboxing videos and demos if you can.
Side Note: From the unboxing video’s I’ve seen there are considered “a thing” so if you enjoy them, it could be one way to get on more readers radar.
Don’t be afraid to point out anything you don’t like about a product. Let your readers know if you think it’s a deal breaker, or if not, how you’re getting around it or why you’re continuing to use it despite the drawbacks. Maybe a kitchen appliance isn’t easy to clean, but it does such a great job that it’s worth the messy clean-up job.
Mentioning anything you don’t like about a product again lends credibility to your review. Your readers will pay more attention and be more likely to take you up on the recommendation if you sound credible. And they are more likely to try something you love because of your honesty!
Implement these tips and product reviews can become a very educational, popular and potentially profitable part of your blogging schedule.